$23/mo is way too steep for something like this. If I'm looking for neat t-shirts to wear, I can get shirts from shirt.woot for $10/each, with free shipping.

Call it apples and oranges if you want, but to me, getting a random shirt from a company I've potentially never heard of isn't so enticing at $23/mo.

That's more than I pay for my VPS, more than I [used to] pay for netflix, more than I pay for a couple of t-shirts I get to choose from woot.

Etc. etc. etc.

Most startups give away their shirts for FREE. If you want a better business model, work out deals with the startups where you promote their company by dispersing their brand to the masses with a surcharge. $10 a month would be an easy price point and mostly profit after shipping costs.

Question: In the FAQs it says you do your own printing. Does this mean we are paying you $23 just to print whatever startup name on a shirt?

My first thought was that you were getting these shirts directly from startups and not making them yourself. Also, agree with $23 being too expensive. $10 would be more in line with what people are willing to pay.

Props to companies like inDinero for sending out free shwag (LOVE the shirt!:])

It is http://www.startupschwag.com/ that did this before right? I believe they did shirts and other stuff in a monthly shipment. Can't remember the price.

Definitely a niche idea. I believe a few others have tried this exact same idea and documented their failure here on HN, though, so interested to see how you're approaching this differently.

In Chicago, there are only so many days a year you can comfortably wear a t-shirt out of the house, so unfortunately I'm not your customer. I also don't have $23 a month to throw at simply buying one t-shirt.

Isn't this what Valleyschwag did? They went bust, by the way. Be careful.

$23/month does seem a bit steep, it'd be cool if you could work in a way for those start ups to get a percentage of the $$, that way we can feel like we are all helping the start up movement. I'd be more willing to spend $23/month if I thought it was going to help a start up in some way.

I like the idea. I mean, I REALLY like it. However, I'm with the crowd on this one, $23 is a lil steep for me. There's gotta be a way you can bring this price-point within the range of the work'n stiff.

I'm with everyone else here. No way I'd pay $23 per month for 1 t-shirt of a company I don't know and probably who's services I don't even use.

However, I may not be in your demographic at all. I haven't bought a shirt in years. I get shirts with fish on them for my birthday from my kids, and Mariners shirts from my family at Christmas - then I collect free shirts here and there. I have zero fashion sense, I wear what people give me, and I hate shopping :)

I like the idea, and I'd consider using it (if it was available outside of the US) just as a way of supporting startups. It'd be good if you were able to guarantee more than just the t-shirt each month though. Stickers etc are usually pretty cheap, so receiving just a t-shirt for $23 might not make for the best month. Either way, good luck with it.

Honestly I'd pay like $10/month max for this. Startup tshirts to me are promotional things, I don't care to show everyone I have a Digg shirt or Reddit or other startup shirt. If I'm involved in that product or a friend works there, diff story, but then they'd give me a tee for free. Good luck with this.

Interesting, though for just a t-shirt a month, $23 seems a bit steep...

Would be nice if you ironed the shirts before the pictures.

I agree with the other comments regarding $23 being too much for a t-shirt. That being said, even at $10/month I doubt I'd pay for schwag.

How is this legal? You have permission from every startup to sell their logo?

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