Yeah, my main goal is to provide the product that users want and that's how it all started.
Our main goal now is to release eCommerce. (We plan on it sometime around March-May) but other ideas and general direction we want to go for is on the open road map (https://app.loopedin.io/bowwe)
Edit: Feel free to suggest anything
Apart from that, we monitor our users' sites and prepare SEO reports. I can tell you that right now, our clients' site results are typically between 87% -100% in Ahrefs and Pingdom (we also have our own stats that allow users to track their site results regularly).
But we also plan to increase our SEO efforts even more, this year.