Wait, I know this one ... because I was there, 'kicking' sales reps out of hospitals, helping senior physicians mandate formulary prescribing, helping juniors stick to the local, national formularies.

I was also there with pharma companies, helping them to implement systems to record networks of influence, identify key opinion leaders to target. Helping them to use IT to near-shore sales teams.

Long time ago, but it seems to have moved like custard since then - pharma sales is pointless because clinicians are overwhelmed with government prescribing guidelines and internet based forms of communication from colleagues and KOLs.

Nowadays only drug advancement, hands-on experience from colleagues and clinical evidence should count.

At the most I guess there should be a social n.... - wait - I think I'll build that myself ...