Why I Turned Down A $100,000 Job

Why I Turned Down A $100,000 Job(blog.bidzuku.com)

2 points by joshuahays 14 years ago | 2 comments

_ud4a 14 years ago |

i had a website doing the exact same idea around 6 years ago when i was in school. due to lack of marketing and sales experiment we scrapped the project since all the local dealers only wanted to deal with Autotrader and nothing new. So we scrapped the project even thought to this day i think it was and is an amazing idea. so good luck to you and i believe if marketed right it has great potential. there is always going to be a $100,000 job for you even if this doesn't work out.

out of curiosity, how did you end up getting the dealers to sign up to bid on the use applications?

joshuahays 14 years ago | |

I think the reason it didn't work was a combination of things, including the timeliness of launch. Six years ago the automotive industry was still in the 90's as far as their tech knowledge went, and were stuck on platforms like AutoTrader. In addition, like you said it was a marketing and sales problem as well. My primary experience is Marketing and in the Automotive Industry dealing directly with dealers, I've incorporated this into Bidzuku. And finally, we've acquired several individuals who represent over 200 dealerships nationally who have committed to bringing out product in front of them and I am personally well connected with large groups such as Hendrick Automotive and Carl Gregory.

We've put a lot of time, effort and thought into building a platform dealers will want to use... and luckily our experience is in the related industry so we can do it with inside knowledge and experience.

As of right now, we haven't entered Beta, but are working towards it quickly. Thanks for the kind words!