I think there is a bit of an issue with language and marketing. You're not leading with your strengths, or why people would use your product, you're leading with fluff that blurs the understanding of what you do.

Even your HN post title suffers from the same issue. I'm getting lost in your language of "ephemeral environments". I get what you mean, but it doesn't suggest what you would do with it until you describe it further.

Yes, they are ephemeral, but that isn't the benefit. "Show HN: Run every PR in it's own environment"

Also, EaaS (ease) has a nice ring to it, I feel like "environments as a service" could also have so many applications, that I wouldn't lead with it.

Could you imagine Stripe describing themselves as "Software as a service. A platform for 3rd party digital purchases". That's kinda what it does, but doesn't really give anybody something to tie it to.

"Modern development platform for fast-moving teams" - but that isn't the problem you solve. I'm part of a fast-moving team, we have a development environment, so what are you offering...

Perhaps there are things that I'm missing. I've never worked in such a large organization where we have independent dev-ops. But is this the pain point?

We have experienced the small bit of pain when reviewing a PR, and you have to stash your current work, open the branch, run the services, etc etc, but it has never been a big enough problem for us.

Perhaps in larger orgs, I don't know. But generally, you may be on to something, but please try to be clearer with what that something is.