What is this a bad joke? Didnt see an april first date on that one.

Google needs to fix its search and rethink the impact of SEO and how it toxifies their results.

A web without effective, arbitrary search and indexing is not a free internet. Our options can not be a choice between SEO optimized word vomit or a corporate walled garden of non-solutions..

No one is better positioned to identify a third way than google. It's their game to lose.