This reminds me of Guy Kawasaki's mission statement from his Apple days:

"In 1983, when I started in the Macintosh Division of Apple Computer, beating IBM was our reason for existence. We wanted to send IBM back to the typewriter business holding its Selectric type-writer balls. In 1987, our reason for existence became beating Windows and Microsoft. We wanted to crush Microsoft and force Bill Gates to get a job flipping fish at the Pike Place Market." -- www.guykawasaki.com/the-art-of-the-start/artprop.pdf