I have a web-based application that pulls in self-tracking data from 3rd party web and mobile-based health and fitness tracking tools into a central dashboard. The application allows users to view all their data in charts and graphs from tools like RunKeeper, Zeo, Daily Burn, etc. The user can access their historical tracking data to see trends and areas that need to be improved. There is both a free (ad-based) model and a premium version. Another product offering is for healthcare professionals that allows them to connect with their patients via the dashboard to see all the patient tracking data so the doctor can see an in-depth view of the patient's health and well-being. Our closest competitor is RunKeeper except we have a competitive advantage with target the Health 2.0 industry instead of just fitness. 

What we've accomplished 

Traction. The alpha version was a success with 75 people and only 3 dropping out during a 30-day testing period. From the alpha users' feedback, we developed the wireframe and began work on integrating the self-tracking apps in the backend. 

Private Beta: We put up a launch page for private beta and within 30 days gained 200 sign ups. We currently have 10+ sign ups per day. NO marketing or advertising was put out there so basically, we got sign ups by word of mouth. 

We have 32 tracking apps that need to be integrated. All of these apps were reviewed and vetted by me. 

We have emails from people who have signed up literally begging us to let them into the private beta. 

What we need to accomplish

We are in discussions with angels at this time and actively seeking funding.

Premium Product: I would like to have both the premium and healthcare provider products up by December as MVPs. I'm not looking for perfection but something that is usable as we have committed alpha and beta testers who would pay for it. 

Who I am 

I'm a business strategy person. I have been in tech start ups since 1995 and I know what it takes to make a start up work. I have personally talked to all the integration partners and developed relationships and begun discussions with strategic partners. I have designed the site, written the copy, done all of the email blasts, followed up and developed relationships with a core group of users (I love having a user advisory board to lead prod dev). 

I'm not a coder but I have enough of a base understanding to contribute when needed. I'm fully focused on 3 things: 1. Building the product 2. Getting a dedicated user based 3. Getting funding to scale and expand the product offerings. 

Who you are

I'm located north of San Francisco so ideally, I'd like a person in the Bay Area. However, I'm used to working with remote teams and I excel at it so if you're in another state that's fine as long as you understand how to work with people remotely. I don't necessarily need someone who requires multiple check ins per day but please be willing to communicate daily (15 minutes) on where you are, what you need. Communication through Google docs and Skype is how I roll. 

You should be highly skilled in the technical aspect but have a mind for product development, user experience, and enjoy the business end of the company. I don't want somebody who simply takes direction but someone who wants to take an active role in building the company - not just the backend. 

Please be someone who can commit fully to this. I'm actively applying to tech and healthcare incubators/startup labs and willing to re-locate for the few months required. Please be willing to do the same.

It would be great if you're actually a self-tracker too. I am and that's why I developed the product: there was a need and a huge hole in the market. I'm a firm believer in using your own product so you can feel your users' pain. 

The Opportunity: We have a fully developed prototype, site, user base, game plan, integration partners, strategic partners, pitch deck, exec summary, and buzz around the product. I'm actively speaking to potential investors but also confident that revenue will be generated before the end of  the year. I believe we will be able to live on our revenue as early as February. 

Please contact me with serious inquiries: bridget@trackignite.com