When I saw this earlier today I thought the exact same thing and in fact I shared it with a few people because I was so impressed with the design and experience they created. It's just a thermostat but it looks so different and it comes with a screw driver to install it, peel off labels to label the wires when you install it and it even has a built-in level to make sure it is installed level. What an amazing design. To top it all off I really love the business model, not only are they helping their customers save money on their electric bill but they are helping a greater cause by saving the environment. I've become a huge fan of this product in just a few hours. Very well done.