Google for too small for the internet around the time if their first penguin + panda updates..
They killed off a lot of good sites in the war against SEO.
They have also reduced the image search, torrents, and many other things have been removed via the censoring if the index and YouTube..
Pushing corporate type sites up and other things into the nether , Google has become the new yellow pages along with being an arbiter or higher ranked health info and links to old answers for programmers.
Basic things like recipes are so bad even non Oliver jokes about reading a dozen paragraphs before finding a recipe via Google.
So many things fun / entertainment/ sexy and more have no room for the high brow expectations of the big G.
Hence TikTok being more popular than Google now.
Some of the things they have removed have come from govs and industries with a lot of sway.. but much of what they downrank post panda penguin is a vieled attempt at being more politically correct and less blue collar.
Imo.
So indeed there is now room for other 'searxh/find' portals for things Google does t want to showcase on their front pages..
But for at least some while into the future they will likely be the best yellow pages since customers do most of that work for them.