http://www.cbsnews.com/stories/2010/03/12/eveningnews/main62...
That alone is enough reason to stop it.
The better goal, perhaps, would be end standard (winter) time, not daylight saving (summer) time.
Language is descriptive. If everyone calls a thing X, it is, by definition, called X.
And the International Fixed Calendar, too.
Also, metric.
For example, it's great to think of noon as being the middle of the day no matter where you are. There are clearly advantages the other way around as well.
DST is just disruptive, though. "Hey everybody! Let's have two ones o'clock this morning!" That created all kinds of confusion in my house last night when things were running at one I didn't expect to be running until two.
Timezones are an unnecessary overhead in the digital age.
I'd say it's suggested search complete is probably more indicative about what "Everyone" is expecting when they type that term:
http://i.imgur.com/LqsSS.png <= Picture of what autocomplete shows you