The meta tl;dr is that diffusion is generally used for modern AI-image generation (with a lot of developments in that space), but the code workflows/Colab Notebooks are a mess and filled with technical debt, so a Hugging Face high-level approach for the tool makes sense.
HF recently hired the creators of one of the most popular Colab Notebooks: https://twitter.com/multimodalart/status/1549720764588376064