I think it really depends on the product. Some do really well with long onboarding sequences (or pricing pages), some do worse. Our next test is trying to merge the two - have a timeline trial at the top of the page, with more information (if the user wants it) below. We'll see.

Cheers. I'll post the results of our follow-up test and see if we can keep the trial start benefits while bringing retention back up to where it was.