This is the first I heard of ZeroCater as a bubble company, which I'm assuming is because they're dependent on tech companies whose bubble may burst. (Being in the UK, I don't know that much about them, so this is just an assumption.)

I think it would be shame if the model failed just because of fluctuations among tech startups. It should really apply to any business where people want to attract and retain talent.

Having benefited from this deal at Google, I feel like it has a lot of benefits for both the company and its employees.

I think the issue is that a lot of startups delude themselves into believing that they're putting "a dent in the universe" - trying to create a Steve Jobs-like world in their minds.

But at the same time, if they don't, it's really hard to motivate themselves and their employees to put in all the effort needed to make a startup work.

To be honest, I was surprised to see Amen so low on the list of results. I mean, seriously -- it makes much less sense than Groupon.