I found the x.commerce part interesting. Who is that aimed at? They say it, "gives developers a platform to deliver commerce applications to merchants." Is this something where an independent developer can make money, or is it more geared for a big shop to provide another channel for Target to unload patio furniture?

I'm reminded of a Mixergy podcast podcast about Doba, the drop shipping company. The idea is you just focus on marketing and capturing internet keyword real estate and then fulfill orders with Doba, but when I looked into Doba's prices, it seemed like it'd be hard to make money.