Seems fair to me. First price hike in 12 years for new sign-ups to Pro and Business plans. Free plan is still pretty great:

"Finally, I wanted to mention that something isn't changing: our Free Plan. It will still be free. It will still have all the features it has today. And we're still committed to, over time, rolling many more features that are only available in paid plans today down to the Free Plan over time."

Cloudflare's usage-based products seem unaffected.

I'm curious what the pricing/negotiation trend has been with Enterprise customers.