> Pam Moore, who has 350,000 followers on the platform, said she tells people struggling to start building a brand on LinkedIn to use a strategy she has termed “OPC,” an acronym for “other people’s content.”

The typical influencer shtick is "other people's X". Other people's money (real estate/investor), other people's content (influencer), etc.

It is a common reminder that there are no unique messages, only messengers.

The comparison of would you rather have 1000 engaged followers or 100,000 unengaged followers tends to have some truth to one's potential to make millions.

Those with the latter have a hard time monetizing in the first place and why you see the same names in vanity articles distorting the reality that anyone can do it by sharing their thoughts online.

> The joke is perhaps on everyone else, as many of the same (influencers) getting ripped apart on Reddit have figured out a relatively easy way to earn hundreds of thousands of dollars by spouting inspirational, if often conventional, wisdom. These influencers...say the platform has become a profit machine, the sort of business-friendly space where a strong presence can directly lead to speaking gigs, brand deals, sales leads, career coaching opportunities, and more.

> (influencers) getting ripped apart on Reddit

Refers to the aptly-named subredd, 'Linkedin Lunatics' </r/LinkedInLunatics>