Google Is Sunsetting Optimize

Google Is Sunsetting Optimize(support.google.com)

10 points by Elof 3 years ago | 4 comments

dakial1 3 years ago |

This is the worst communication planning I've ever seen. They plan to to migrate features to GA4 (apparently) but have already set a date to sunset with no: - On par features working or even with a release date on GA4 - Migration plan for the clients - Any reassurance that continuity will remain

They seem to be burning the ships for their internal team to gain speed but at the same time they are giving a bad message to their corporate clients. Now everyone will look for alternatives and they will lose a lot of trust from their clients.

tootie 3 years ago |

This is kinda shocking. Presumably related to the layoffs. Sounds like they intend to support AB testing natively in GA4 but it doesn't have a release date.

collinmanderson 3 years ago | |

Yes I was surprised too, but if GA4 has a different optimize platform then that would make sense considering how fast they're getting rid of classic Google Analytics.

tootie 3 years ago | | |

For them to announce the sunset before they announce the new product has to be a rush decision due to layoffs. That or they just don't believe in this product at all. GA4 has been available for a while and UA still has a while before sunset.