I love Bean Burgers, Veggie Burritos, and the hard Crunch of a good Salad that makes me feel like an Elephant stomping through Forest.

But every time I've wanted to try an "Impossible" Burger it has been $1 more expensive than the Real Meat at around $4 or $5, so I don't bother. The Calories to Dollar Value is simply not there. If the Impostor Burgers were $1 Cheaper, I would gladly try them.