Welcome to the Age of Bullshit(erikmcclure.com) |
Welcome to the Age of Bullshit(erikmcclure.com) |
Especially with a malicious-trained model, there can just be so much content that seems about right that you can't really trust anything.
This could be fixed to some degree if Google assigned less weight to old sites or authority domains. What happens is as soon as a site gains some traction in the rankings, this creates an incentive to produce tons of low-quality ad-filled content, even about stuff unrelated to the original theme of the site. This happened with rap genius, Investopedia, and many others. These ad-filled, low-quality pages fill up Google results. Ai generated content is just the latest iteration of the content farm.