We're working on a new website which has a single page after login. It displays notifications of new content across social networks to users and when they click the notification we load the content. But, all this happens without page reload. Now, I want to know if we should consider this as a single page view or every new content load should be tracked as a new page view?

Is it common practice to track ajax page loads as a new page view? We don't want to do something that might be considered as a malpractice.