The step-by-step process I used to attempt to validate an idea for an AI phishing protection product for consumers.

A new blog post I've just written that goes into detail on how I attempted to validate an idea that I had last year, my step by step process, the results and why I chose not to pursue it in the end.

My last SaaS was born out of a personal project with no initial intention to create a company. This time round I am looking at a more structured approach to validating ideas, depending less on luck and more on science.