It's hard to find info about optimization strategies to promote businesses on ChatGPT because of the SEO spam about ChatGPT being used to write better SEO articles.

Are there any methods to promote and uplift marketing on ChatGPT (so it talks about your business) like SEO on Google?

I appreciate there are a whole can of worms here, such as rewriting more than just business plugs, but changing perception "big oil is good" etc.

It's an interesting space I've not been able to find much about. Really interested if anyone has any articles, papers it tech research.