60% will kill themselves

Either by co-founders fighting, wasting money, not listening to the market, raising money from bad investors, and a thousand other decisions that they’ll have to make to succeed.

29% will pivot

They’ll move into a completely different market doing something totally unrelated to what they’re doing today. I should know.

10% will get swallowed up

Some big company will come by and acquire them, only to smother their team or dilute the potency of the product.

That leaves 1% to create something meaningful in the market you’re in and act as true competition. The odds are against them (and you – so stay focused).