Hey HN, I'm Guy, co-founder & CTO at Ply. Excited to share our internal feature builder.

I've built a lot of internal products over the years, they can be really powerful when done right.

After experimenting in our previous company with different approaches for this, we came up with a new approach that worked really well - internal products inside existing products.

We've built a nocode platform that lets you build internal features into the apps you already use. (Think Gmail, HubSpot, Zendesk, etc). You can add buttons that trigger interfaces inside those apps (Chrome extension based).

The features you build can use contextual data - data from the current item like an email in Gmail or a ticket in Zendesk.

You can also build instances of ChatGPT that are fed with contextual data about the item you're on, so it can do more than just answer an email but also use data about the customer, your schedule or anything else.

The product is geared towards "citizen developers" but you can add code (only javascript for now) and make API requests.

A quick 4min overview from our website: https://www.loom.com/share/71e689c160cf4babbb3f2cb018c35b60

Happy to get some feedback!