Ask HN: Ways to get insights from your ideal customers?

3 points by himanshuy 3 years ago | 1 comment

I'm developing a solution for marketing analytics challenges and want to better understand customer pain points to refine my messaging.

I'm considering inviting VP/Director of Marketing or CMOs for a casual hour-long meeting with a complimentary lunch. My worry is that would they wouldn't entertain the idea at all.

Is this an effective approach? Are there alternative ways to connect with these individuals?

Cold calling hasn't worked for me, as all calls have gone to voicemail.

Any suggestions are appreciated!

varunjain99 3 years ago |

I've found Linkedin to work reasonably effectively for marketing / sales personas.

In general I'd focus on the problem and not the solution you're proposing. In your initial out reach message and during the conversation.

You should also try to get the feedback that might invalidate your idea. This will get you thinking about why your idea may not work. Or how you may need to tweak it or test it to avoid this scenario. Better to learn this early than later! Don't be afraid of getting shot down :)