Twitter, is the "Tesla drama" all over again but now it's 'Twitter drama". We have and will hear how difficult and painful it is to run Twitter. We'll hear how all the sacrifice he is making is to make the world better. Mean while a few years from now Twitter will be a cash cow for him.

He is getting billions of dollars of advertising by stirring controversy for Twitter. He doesn't need to spend any more ad money for it. Which is a big advantage.

I still say that he got a huge get when he bought it. He could have gotten it for less but that does not mean he won't turn it into a money maker. If he gets twitter on a profitable trend then it's only a matter of time before he can go public and get rid of all the debt. Without having to pay for advertising he has a big advantage. Bottom line he knows how to make a buck. Good for him.

Why should we care?

I guess being Elon Musk is quite painful.