Hello, I'm Ravdeep (https://www.linkedin.com/in/ravdeepchawla/), the author of this book on pricing in ecommerce (https://pricing.ravdeep.com/). This book is targeted at practitioners of pricing and discounting in ecommerce firms i.e., people in product management, marketing, analytics and finance functions making these decisions daily. Scratching your own itch is great advice. For three reasons: 1/ you know others who are are willing to pay someone to solve the problem. 2/ you know exactly where it is itching. 3/ you have an intrinsic motivation to keep at it when things aren’t going well.

I found myself in the middle of pricing and discounting product domains frequently over the last decade leading product teams in India and Germany. While looking for advice, the Internet and books were barely scratching the surface so I frequently had to debate my peers from first principles. This book is a condensed summary of those discussions. I'm posting this as my very first post the same time as I posted on producthunt (https://www.producthunt.com/posts/pricing-in-ecommerce-ebook) to understand these communities better in preparation for my startup to launch later this year. If you have any feedback, please let me know.