Our startup tested during the Halftime Show. What does HN think?

Our startup tested during the Halftime Show. What does HN think?(heartbyte.com)

38 points by boorad 14 years ago | 13 comments

bobbles 14 years ago |

"Heartbyte can push poll questions to the audience at any time in the broadcast." This should be the first sentence on the page.

No idea why I should care about how many users there are when I have no idea what the product is.

untog 14 years ago | |

Well, to be fair, should every company blog post start with an introduction about what they do? It would get pretty tiresome if I was a regular reader.

jaredsohn 14 years ago | |

The blog post also doesn't link back to the product page.

boorad 14 years ago | |

While the post was meant as a follow-up for the people helping us test, you are right that we're not clear about the product. Our homepage http://heartbyte.com gives you a sense of how the audience votes during the event with their mobile devices. Also, a link was added to post :)

steve8918 14 years ago |

It seems interesting. I'd be interested to see what your user interface looks like.

I have the following comments/questions:

   1) I'm pretty sure I've seen this kind of technology before on CNN, ie. real-time polling.  Have you researched to see if there are any patents on the things that you've implemented?
   2) Is there a large enough market for these services to sustain an actual business?
   3) with respect to your %, do you account for people that started off giving real-time feedback, and then quit because it was too tedious?  Do you still include them in your % even though they don't respond, or do you just assume that they haven't changed their opinion?  In fact, how do you differentiate between people who don't change their opinion, and people that quit updating your app, or does that matter to the marketing research people?

I guess that will be one of the things that you'll have to deal with is the % of people that start off giving feedback and then just quit the app because they get bored or annoyed. There are a bunch of surveys that I've started filling out, but because they ask too many questions, I just quit midway.

k2xl 14 years ago | |

1) CNN is doing this stuff but only with a focus group of around 40 people in a room. our system is designed to allow the whole nation to participate. 2) we believe there is :-) 3) yes we account for that. people are free to participate as long they wish. if they don't respond they aren't calculated into the %. more information is on our homepage http://www.heartbyte.com

postscapes1 14 years ago |

Looks like an interesting product.

Minor suggestion- make that heart logo on your blog clickable to your homepage so its a little easier to learn more.

boorad 14 years ago | |

done

mikeknoop 14 years ago |

This is probably answered on your blog somewhere, but how do you figure the "sentiment" live chart? What question are you asking via text? Rate from 1-10?

k2xl 14 years ago | |

see this link (link that said measure in the first paragraph) http://heartbyte.com/s/hn2/

spitfire 14 years ago |

Does anyone have any traffic numbers for what you could expect from a Super Bowl ad? 10K/min? 200k/min? 500k/min?

dfc 14 years ago |

How did people know to use your app during the halftime show?

boorad 14 years ago | |

Our test was just 'friends and family,' and a small but growing beta testers mailing list. See the right of the page if you want to join.

1) I'm pretty sure I've seen this kind of technology before on CNN, ie. real-time polling. Have you researched to see if there are any patents on the things that you've implemented? 2) Is there a large enough market for these services to sustain an actual business? 3) with respect to your %, do you account for people that started off giving real-time feedback, and then quit because it was too tedious? Do you still include them in your % even though they don't respond, or do you just assume that they haven't changed their opinion? In fact, how do you differentiate between people who don't change their opinion, and people that quit updating your app, or does that matter to the marketing research people?