Ask HN: How to find working distribution channels for my SaaS

4 points by divdev_ 3 years ago | 4 comments

Hey people! I am building a SaaS in the automated QA testing sphere(visual regression testing). I am currently struggling with finding sustainable channels to get some eyes on our product though.

Things that worked in the past: - hackernews frontpage - tldr; newsletter - top of subreddits - viral twitter posts

But all of these are not super sustainable as they spike and flatline(I doubt you can also reuse them frequently). I am currently focusing on content marketing and SEO, but not sure it's the right channel to get the leads who will convert.

Looking for ideas and also very happy to chat and explore the options trough conversation! thanks!

taubek 3 years ago |

Who are you potential customers? Where do they hang out? Any meetups where you can present your product?

divdev_ 3 years ago | |

potential customers(decision makers) are generally tech leads, frontend leads in larger companies. They hang out in subreddits & some slack communities. React/Vue/other frontend meetups are a good point as those people usually hang out there - thanks! anyways, even if I know where they hang out - what are some not-annoying ways of approaching them?

brudgers 3 years ago | | |

Just be annoying.

If it's a business, I mean.

In those cases where your proposition solves an important problem, you are being helpful, not annoying.

Most of the time, even if you are not annoying the answer will be "No."

Rejection is the norm in sales.

taubek 3 years ago | | |

I would say, monitor the conversations in those groups, find the pain points for them and see how your SaaS can be used to to solve them. Be honest, don't be pushy, set the real expectations.