> “Telly is giving away the device completely free,” said Pozin, the company’s founder and CEO. “The business will be entirely supported by advertising and affiliate revenue.”
I wonder how difficult this would be to just cover up or otherwise disable the second screen. Do you have to confirm that you saw the head here in there to continue watching? Will they will be viewer-facing cameras?
I don't know how tight the terms of service are in order to compel keeping the 24|7 ads streaming and|or the telemetrics that check that no mods have been made, but I'd bet good money they'll be a mod crowd happy to take a free TV and bend it to their ends.
I'm sure the click through includes "By accepting this free TV you agree to no alter it in any way" but I have no idea how binding that is in the US or elsewhere.