IMHO, advantaged white people screaming for "equality!" is basically saying "I don't want the short people to have extra boxes!": http://i2.wp.com/interactioninstitute.org/wp-content/uploads... .. maybe this cartoon would be better if the tall person is sitting comfortably on his box.
Whether the program made sense or not because the dad said the black kids in his son's school didn't look disadvantaged (honestly, I wonder how carefully he looked...), is a different question. And if we're going to some place like W. Virginia where even the white people are suffering, I would agree offering help to just non-whites would be concerning.