I feel like "data products" was a great idea, but difficult to implement in practice. There's kind of a paradox where you need a platform in order to host your data products, but any data products that are tied to a specific platform are almost by definition _not_ data products. Our solution was to focus on _delivery_ of data products to the systems that you're already using instead of making consumers of data products use our platform. I think it's turning out pretty well, so I thought I'd share and see what y'all think.