M1 was faster, but now seeing more numbers show just how much faster/productive/etc, it's probably the push people who were on the fence for the last couple years need. Start budgeting now for the next fiscal year, etc.
Yeah, I think this is especially true when we're talking about the products that are almost exclusively used by creative professionals rather than other individual users, like Studio and Pro. It makes sense that they'd want to have waited a little while to transition.