Reddit's Traffic Fell 6.6% During 48HR Blackout(engadget.com) |
Reddit's Traffic Fell 6.6% During 48HR Blackout(engadget.com) |
I don't have any deep insight into social media traffic, but 6.6% Day to Day with no other context of what a normal usage pattern might be is worth very little.
The average time on site being the lowest its been in 3 years is more damning, although easily explained by the pattern of "I go to my favorite sub, oh it's set to private, ok going somewhere else", not to mention broken google results.
If only out of muscle memory, when I visited during the blackout period, there was little content of interest left.
95% of Reddit is someone posting a crappy picture of or making some unclever observation about their watch/car/knife/whatever. I can live without this content.
Frankly I think the quality of content (which was always hit or miss on Reddit) has improved since Monday.
How much was the drop of new topics, comments, etc?
The stuff that actually creates the traffic?