Yes. YES. I've been saying this forever, and finally someone has done it.

It's far too common for online "magazines" to simply try to copy its dead-tree counterpart. PDF files, or even the concept of discrete, non-interactive, view-only pages, traditional print dimensions and layouts...

The browser, tablet, and mobile as a medium can out-magazine traditional print, I don't get why everyone is still satisfied with just cloning all of the properties of print magazines into the digital world.

Even the CSS is nicely organized: http://editsquarterly.com/lib/css/edits.iancoyle.css?0.0.0.9

Very well done, as a photographer I think the concept is just great. Very inspirational for a web site design.

Even though the effect can be used terribly, I love these scrolling/animating websites. This one is by far the nicest one I've seen too.

Really beautiful. Unfortunately, the scrolling effects don't work on iPhone/iPad, which is too bad, as this would make a really nice format for a tablet-based interactive magazine. I wonder what it would take to get this running in Mobile Safari?

Wow, that is beautiful. Best optical illusion of curved paper I've seen yet too, on the motorcycle photos a few pages in.

Kudos.

Finally! The world needs more creative explorations of the HTML medium.

eclectic format reminds me of original Whole Earth Catalog - articles interspersed with cool stuff. fun to read - kind of like an exploration with new things around each corner.

Awesome, even the scrollbar works as normal.

Excellent. Inspiring. awesome.