In the 70's and 80's stars and writers had the leverage.
Seems like today they have competition with high quality Sports, reality TV, cinematic documentaries, YouTube, and social media.
and none of those other creators have any guild rules.
The business, and the leverage has changed.
The streamers ruined the business, and the content boom is over. Couldn't be a worse time to make demands imho.
It's a strike so hard feelings / big statements expected, but pretty big opener here.