How to market my app?

5 points by dsalazar 14 years ago | 6 comments

I have developed an app for newspapers, it works on iphone, ipad, android, blackberry, playbook and windows 7. I've been able to sell it to several companies as a newspaper app and sometimes as an app for an event for a cinema festival and so on.

But now I'm kind of stuck. I'm not sure how to market it and how to reach more customers. Any ideas?

I'm not much of a marketing guy, I'm much more into coding.

Here's my app and site: http://www.gic.mx/Newspaper (it's in english and spanish)

Here are some apps using my platform, they're all free although in spanish: http://itunes.apple.com/us/app/el-siglo-de-torreon/id388446524?mt=8 http://appworld.blackberry.com/webstore/content/reviews/58246/?lang=es http://appworld.blackberry.com/webstore/content/58246/?lang=es&CFID=66346195&CFTOKEN=66324830

tstegart 14 years ago |

I would go straight to the newspaper companies. Especially the small ones. In fact anyone in the publishing business will want your app. Consider magazines and blogs that are really magazines (an example would be Smashing Magazine)

Put together an email pitch and start sending out three emails per day. I would perfect your price pitch and nail down exactly what your pricing is, it will be important to the small publishers. Pitch them on how easy it will be to have their own app.

I would also immediately get an English translation of your page up. The market opportunities there are huge and people want to see what they're buying described in their native language.

kappaknight 14 years ago |

If you aren't interested in marketing or sales, find a person you trust as your co-founder who would be good at it, and get them to do it. Sales will eat you alive unless you have a passion for it. This may be a generalization, but most developers don't have the skin for sales since failing = moving on to a new project instead of refining the sales process until they lock the customers in.

gregalbritton 14 years ago |

Are you on twitter? Have you marketed the product to the wordpress community? On your site focus more on visuals, less on words. Make it really easy for people to digest what the product is and how it can benefit them.

zizou 14 years ago |

read this thread on quora , very gud answer for getting ur first 0-100k users in stages, follow the links some great presentations there. http://www.quora.com/Startup-Traction/How-do-social-sites-ex...

tstegart 14 years ago | |

It sounds like the OP is more of a "white label" provider than someone selling his own app. He wants other companies to use his app software to create their own apps and sell them.

quaser 14 years ago |

You should get in contact with many blogs who might find the app interesting enough to write about i.e. TechCrunch