The primary goal is to repurpose the content. Creating and editing videos takes up a lot of time. If you can create the video once, and get a blog post, promotional materials for it, and other content out of it automatically, it will help you reach a broader audience.
Is this good for a content creator? I know it sounds logical to spread your content, and maybe companies would enjoy this, but for "core creators" who drive a platform, I think focusing on one is better than focusing on all.
Out of the ~3,000 users we have so far, many would fall into the "core creators" category and are finding value. With Video Tap, our focus is allowing them to better focus on video creation, and easily getting other content out of the videos they create.