If you think about it, selling "unlimited" anything is really false advertising.

If it has value that people are willing to pay for, the available supply is limited by real world factors. It's only a matter of time until some limits are introduced --- one way or another.

"Unlimited" data and storage is a fictitious marketing construct that can never really be met --- and certainly not for a nominal monthly fee. DropBox has simply been forced to admit the obvious. I smell a potential class action lawsuit.

> That’s enough space to save about 33 million documents

Remind me when Nokia phones used to use the number of images you can save in their new shiny new devices as a marketing technique, yet a “document” or an “image” is barely a fixed known size to be used as a measuring unit, 5TiB is barely enough in nowadays media consumptions, which in nowadays “measuring units”, it should be around ~200 blue ray movies (but depends on authoring too that number could lower to 150 blue ray).