Follow-up Case Study to "Need For Speed" Ad CTRs

Follow-up Case Study to "Need For Speed" Ad CTRs(blog.ads.pof.com)

28 points by tylerrooney 14 years ago | 6 comments

Terretta 14 years ago |

This depends hugely on the audience and what's around them on the page, but I'd guess the most noticeable and therefore most clicked ad would be the Microsoft Paint, No Logo, Gold Car.

OTOH, I'd guess the 1st or 2nd ones in the list would be near the top for downloads resulting in paid conversion.

But I find these produced ones generally poor, so it's hard to predict.

benpof 14 years ago | |

That's the fun part of it all, being surprised by the end result and back tracking to speculate as to why it happened. I'm targeting US, Men, 18-23, loves/likes games and puzzles and excluding mobile traffic (as this is a computer game).

thangalin 14 years ago |

http://blog.hubspot.com/blog/tabid/6307/bid/20566/The-Button...

"The red button outperformed the green button by 21%."

Be interesting to see the tests with/without the EA logo, but using a red button instead of a green one.

lmkg 14 years ago |

The real lesson from the last article was "test everything." Likewise, the real lesson from this article is "iterate and improve."

I'm totally banking on MS Paint being the most significant variable. The professional-looking ads have a bunch of tiny text in a font/style with poor readability. MS Paint "text" is legible from orbit.

benpof 14 years ago |

Cheers Tyler :D Hope everyone enjoys it.

thornofmight 14 years ago |

Does he ever say what his sample size is for these ads?