Who makes the little promo videos that startups typically have?

9 points by vetleen 14 years ago | 10 comments

Most consumer web startups have a little video on their website that quickly explains their product. They all seem to be made with the same style. Is there one company producing them all or are there many such studios?

dpkendal 14 years ago |

Sandwich Video make some of the most well-known, though far from all of them. http://sandwichvideo.com/

bryanzug 14 years ago |

The thing you are paying for most of the time is for someone to beat the shit out of your story to make sure it's as succinct and compelling as possible -- while being 100% jargon free. Whoever you hire, you want to make sure you get that out of the deal if you are paying $$.

You can see examples of videos our team has done along those lines over at http://whatnowexactly.com/

And to answer the style question - there are probably 10 good companies in the U.S. that do these sorts of videos and we all know one another ;)

rvcamo 14 years ago |

They don't necessarily have to come from a company. We hired a freelance animator to create ours which can be seen on Kuhcoon.com. The point of these videos is to explain your product in a way that is easy enough for users of all ages to understand. They are super effective, but can be costly. Luckily I am personal friends with the animator so we got a good deal, but from research I've done these animations typically cost around $300-$500 for every 15 seconds.

ryantownsend 14 years ago |

http://www.epipheostudios.com/ have had some big clients, including Facebook, Google, Yelp, Microsoft

umrashrf 14 years ago |

Checkout http://fiver.com/ People are loving to do such videos fro $5. I have never tried any of them myself.

russtrpkovski 14 years ago |

Check out:

http://www.revolution-productions.com/portfolio/

hhd 14 years ago |

If you want to do it yourself, 2 sites (from the same underlying company) are: onetruemedia.com and spotmixer.com

threejay 14 years ago |

How much should one reasonably expect to pay for a well made 60s product video?

bmelton 14 years ago |

inDinero, the Fridge, AnyBot and the iconic (every time I fly Virgin) HipMunk video were all done by GrumoMedia[1].

http://grumomedia.com/

grumo 14 years ago | |

At Grumo we specialize on demo videos for startups. Also if you want to learn how to make them yourself we have an entire animation course at http://grumoschool.com Cheers!