Ask HN: How do you uncover the unspoken objections of a potential customers? The target segment are digital creators. I'm getting good response, but the final deal is moving slow in many cases. I suspect there are some unspoken objections. How do i uncover them? |
You can then ask them to confirm your understanding.
"As a digital creator, you've told me that it's time consuming to send invoices out. Using our software, you'll be able to do this much more easily.
Is that a fair summary of what we discussed or have I misunderstood something?"
Also corporations move very slowly.