Ask : Free equity to celebrity web profiles

1 points by crjn 14 years ago | 1 comment

It seems getting endorsements from big celebrities on the web goes a long distance in gaining traction for your startup. Does it make sense to provide free equity to them in exchange for them to be our Advisors, be in board of directors?

If so, how to pursue it?

Has anyone done it?

How much equity to provide for say 10 Mil+ valuation?

kls 14 years ago |

If your idea is good, it can make the difference, if it is bad people will see it for what it is celebrities using their position to get a pay day. I would personally only consider it after the market and your idea has some validation and at least a little bit of traction. If you have that kind of validation then you at least have something people want, which will come off as more authentic than a bunch of celebrities endorsing something that they don't use.