"You currently have Netflix ON US included in your plan. Netflix recently updated their subscription tiers, you’ll now receive Netflix Standard with ads, providing more features and benefits to you. This benefit will continue to be ON US ($0). There is nothing you need to do. This change will take effect between January 25 and February 1.

For more details on your Netflix benefit, to make adjustments, or explore additional streaming options, check out your Benefits Hub at My T-Mobile or the T-Mobile App."

How about stop including all these bells and whistles in the plans and just offer them for reasonable prices?

What does T-Mobile get as part of this partnership from an ads and data standpoint?

I'd be surprised if there weren't something they were getting out of this that tied into their own ad solutions.

https://www.t-mobile.com/advertising-solutions