They did a killer microsite in 2014 highlighting a single product every year since 1984. There was a section called ‘Your first Mac’, where Apple asked you to state what your first Mac was and what you used it for and that data was rolled into a poll. Tim Cook, Craig Federighi and Phil Schiller gave interviews to the press claiming “the Mac keeps going forever”.

The quality of the photos was phenomenal and they covered these products for each of the years:

1984: Macintosh 1985: Macintosh XL 1986: Macintosh Plus 1987: Macintosh II 1988: Macintosh IIx 1989: Macintosh Portable 1990: Macintosh LC 1991: PowerBook 1992: Macintosh Quadra 950 1993: Macintosh TV 1994: PowerBook 540c 1995: Power Macintosh 8500 1996: PowerBook 1400 1997: Twentieth Anniversary Macintosh 1998: iMac 1999: Power Mac G4 2000: iBook 2001: PowerBook G4 2002: iMac 2003: Power Mac G5 2004: iBook G4 2005: iMac G5 2006: MacBook Pro 2007: iMac 2008: MacBook Air 2009: iMac 2010: MacBook Air 2011: MacBook Pro 2012: MacBook Pro with Retina display 2013: iMac 2014: Mac Pro

You can see it in the Wayback Machine at https://web.archive.org/web/20140124112428/http://www.apple.com/30-years/

How will they celebrate the 40th anniversary coming up next week on the 24th?