I have a product targeted at young, single people who enjoys going out at night to party. Now I'm negotiating partnership with a top nightlife promotional group locally, who can provide us the cream of the crop, highly targeted users to build our initial user base. We deem this as necessary since our product requires network effects, so we need a big crowd upon launch.

My question is, if we offer equity in the company as their compensation, what might be some implications down the road? Would you ever do it?

Some I could think of are 1) a messy cap table that prevents us getting capital from VCs, and 2) if it was the wrong strategy and we end up pivoting, we have a shareholder who provides no value. What do you guys think? Appreciate it!