From an uber-exclusive college's PoV, this sounds awesome - you can admit even more kids whose uber-rich families have a "pay any price, bear any burden" attitude toward getting admitted.

But looking at American society - where such a high-skill, high-touch consulting business can grow from nothing to >$20M annual revenues in a few-ish years - yeah. This is not a healthy sign. Loads of rich people acting as if the country's economic pie is shrinking - or at least the already-puny fraction of Americans who get the lion's share of that pie is shrinking - and doing whatever it takes to make sure their kids don't lose in a Darwinian game of musical chairs.