There's so much self congratulatory smugness in this article.

"I'm a bar raiser at Amazon. Google that if you don't know what it means".

16 leadership principles? Quick, anyone at Amazon, without looking anywhere, name each of them. You can't? Huh, strange, because "Amazon uses these principles more than anyone else". Especially if you're a bar raiser, because you "deeply understand these principles".

"The thing we’re looking for is that you consider and care about the customer. We’ve regularly made decisions at Amazon which lowered profit/sales because it was the right thing to do for customers."

So much of this stuff is blatantly shown to be untrue.

Even right now I can select "get it tomorrow" as a filter, and see what appears to be a filtered list as a result... and then find that NONE of them will actually be delivered tomorrow.

Apparently at other companies, employees don't "focus on the customer as their customer", instead "their customer is their boss ... and they're focused on doing what they're told".

I could go on but this person certainly has an outsized opinion of Amazon and their principles that may be idealistic, and may have been aspirational once upon a time but nowadays we can see how far they've diverged.

Not to mention because "more than any company I’ve worked with or heard about, we use those principles daily"... like "strive to be earth's best employer" - just ask some of our warehouse workers or delivery drivers, "earn trust" - sure, you can trust this WANGXIJGYA power adapter or this GHURBLSEYHI toaster oven, and no-one ever got counterfeit goods from Amazon from us comingling products!)

And hey, you, mom, you can learn something from Amazon too! "I know I’ve certainly referenced a leadership principle or two while talking about parenting techniques."

And how unique these principles are too! "We don't expect that you use leadership principles at your current job"

if you have to pass the interviews at the jungle company...

I love it when articles talk down to me!