I'm in a bit of conundrum and any help or guidance is highly appreciated!

I've built a SaaS app (rosterbird) that has grown organically to $1600/MRR without any marketing from my side. This was over a period of over 3(!) years and has been a sideproject all that time.

This obviously exhibits (very early) signs of a Product Market Fit and the gut feel is telling me to focus on the business which seems to have found a footing on its own. But, the few times I’ve tried to focus on it in the past, I’ve been turned off by my own inability to understand the product exactly and the target audience I should focus on, and learn what exactly the next step I should take with it.

So, everytime I’d think of and plan multiple possible things (marketing, sales, pivoting, positioning, etc) and ultimately end up in a deadlock and will abandon the pursuit altogether. During one such abandonment I started building a new SaaS product (keenly.so).

I built a small MVP of keenly and showed it to people who I thought would benefit from this and the feedback was very positive with some willing to pay for it after it's released.

Now, I'm confused as to which one I should proceed with.

On one hand, I have a product which is growing but it's in a niche market and I fear I don't quite understand how exactly I should take the next step or who/how to even market it. On the other hand, the new product is in an established (a bit crowded) market but something I understand well. And also, I believe I have a reliable marketing plan for it as well (ofcourse, no guarantee it'll work, but there's a plan atleast).

I've went full-time on this, so it is imperative for me to choose a right path and proceed, therefore here I am.

Once again, any help or guidance highly appreciated! I'm happy to answer any questions that would help.

Thanks in advance!